Let's end the year with Christmas copywriting tips to make your content sparkle as bright as your neighbour's overdecorated house.
The Christmas season is when people tend to spend a lot of money, and it's the time of year when most retailers and e-commerce brands generate the highest sales. It doesn't matter if you're a small boutique store, a popular high street brand or an online retailer. The competition for customers' money is intense. To make your brand stand out from the clutter of Christmas messages, I have compiled a list of 12 Christmas copywriting tips that can assist you in crafting a holiday marketing message that your customers will actually want to read.
1. Have a clear plan
During the holiday season, it's easy to get carried away with the festive spirit and forget the primary purpose of the message we're trying to convey. Amid all the noise, ensuring that every post or email you send out has a clear and solid purpose is crucial.
Ask yourself, what do I want to achieve with this message? Is it to inspire, encourage, educate, attract more people to my blog or drive sales? Having an unclear message will only add to the confusion and noise.
Therefore, crafting a message that stands out among the numerous holiday-themed marketing messages is crucial.
2. Understand your audience
Understanding your audience regardless of the season is crucial to ensure your message resonates with them.
During the holiday season, consumer behaviour can change, which is vital to be aware of. Before creating any marketing materials, make sure you have answers to these questions: What products do people purchase during the holiday season, why do they buy them, and what do your customers want from your brand during the holidays?
These are only a few questions to help you get started. Understanding your customers' problems, desires, and preferences is the key to creating effective holiday campaigns.
3. Put a festive spin on your content
Include some holiday keywords or song lyrics in your copy for a festive touch!
Here are a few ideas to get you started:
- Jingle bells
- Deck the halls
- Under the mistletoe
- Joyful/jolly/merry
- All I want for Christmas is…
- Wondrous
- Santa's list
- Ho-ho-ho
- Naughty or nice
- Reason for the season
- The most wonderful time of the year
- Winter Wonderland
- May your days be happy and bright
- Let it snow
- Last Christmas
4. Build trust
It's crucial to remember that marketing and doing business is not just about making sales offers. Especially for B2B businesses, it's not wise to push for sales during holidays. The decision-makers are likely on leave or prefer to push big decisions to the new year. Instead, you can focus on building a solid relationship with your clients. By doing so, you can gain their trust, which will ultimately lead to more business.
You can send a personalised holiday email campaign that provides real value to your clients, such as freebies or a funny story. Customise your campaigns to create a conversation with your customers to build a stronger connection.
5. Catchy subject lines
Your customer's inbox will be as crowded as the banks of the River Thames to welcome in the new year. So be sure to make your subject line stand out! Use the right emojis and a concise subject line. Be sure only to use one emoji, as email service providers can get a little grumpy and send your email to spam if you decide to use more!
6. Keep your copy simple
Christmas is a great time to connect with your customers and make some sales. But when crafting the perfect holiday email campaign, it's important to strike a balance between providing enough information and not overwhelming your customers.
Keep your copy simple and easy to understand to ensure your message hits the mark.
Use clever copywriting tricks to tease your customers with your unique products and offers and leave them wanting more. With these tips, you'll be sure to capture your customers' attention and drive sales this holiday season!
7. Create urgency
The holiday season provides an excellent opportunity for E-commerce brands to promote their products and help customers find the perfect last-minute Christmas gift. To do this effectively, your holiday copy should create a sense of urgency without being too pushy. Present your product in a fun and valuable way to compel your customers to make a purchase right away.
Following these tips ensures your customers will instantly whip out their credit cards and secure their Christmas gifts.
8. Use actionable words
Creating a sense of urgency in your holiday copywriting can be achieved using actionable words and phrases that motivate your audience to take action and purchase.
Here are some examples to get you started:
- Exclusive online offer
- Make your purchase today
- Available for a limited time only
- Buy now
- Selling fast
- Only a handful left
9. Sprinkle in social proof
Many people hesitate to purchase holiday gifts online because of the prevalence of online scams and shopping horror stories. This is why e-commerce brands need to establish a strong foundation of trust with their customers. One way to achieve this is by incorporating customer reviews into your marketing materials or creating a compelling story. By doing this, you can gain the trust of potential customers and establish long-lasting relationships between your brand and your customers. If you need assistance implementing these holiday copywriting tips in your business, we are here to help.
10. Let's get punny
Incorporating puns in your Christmas copywriting can be a great way to add playfulness and humour to your content, which is perfect for the festive season. This can make your copy more engaging and memorable for your readers.
Moreover, puns can be a valuable tool for creating catchy slogans or taglines that can help distinguish your brand from others in the market. For instance, a punny tagline such as "Have a berry merry Christmas with our fruit-filled gift baskets" can help your brand stand out and be remembered.
Lastly, puns can create a sense of warmth and relatability with your audience, which is especially important during the festive period.
11. Deck up your visuals
Christmas is a time that is particularly associated with vivid images. Therefore, whether you are preparing scripts for videos, email campaigns, blogs, websites, or landing pages, making your content easy to recognise to evoke the desired emotions is important. Nothing warms people's hearts more than seeing Christmas-themed cards, brochures, and pamphlets that are full of festive cheer.
12. Show gratitude
Expressing gratitude is a crucial aspect of building and maintaining relationships. Showing appreciation to your customers can significantly impact their loyalty and willingness to continue doing business with you. The holiday season is an excellent opportunity to show your customers how much you value their support and loyalty.
Who doesn't want to spread positivity and goodwill?
By thanking your customers for their support and loyalty during the holidays, you acknowledge their contributions to your business and demonstrate that you care about their satisfaction. This simple gesture can go a long way in building a positive relationship with your customers, leading to repeat business and positive word-of-mouth recommendations.
I can help add festive joy to your customer communications.
Are you ready to spread some Christmas cheer through your communications? If your email subject lines are missing the "ho, ho, ho" factor, or your social media posts could use some sparkle, look no further!
Contact me, and I'll help you add festive joy to your customer communications. Together, we'll make this holiday season one to remember!
